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Welcome to Bespoke Safety Group, where we combine technical knowledge, contemporary safety practices, and leadership capabilities to help your business and safety team thrive.
At Bespoke Safety Group, our mission is to unlock your next phase of safety improvement.
Curiosity: Assumptions are left at the door! We are motivated to learn and build a deep understanding of your organisation’s needs and culture.
Challenge: We challenge the traditional safety views through honest feedback and shared growth.
Partnership: Results are always better when collaborating with clients. Our approach to partnering ensures we find unique and fit-for-purpose solutions.
Using proven methodologies Bespoke Safety Group can help your company achieve a step change in safety culture, engagement and safety performance.

Bespoke Safety Group was founded in 2022 by Sarah Alexander. Over the last 25 years she has consistently delivered value for high profile and challenging operations. Sarah accumulated her extensive international experience whilst working for major oil and gas companies and leading energy providers taking part in significant drilling, completions and construction projects.
Sarah is degree qualified with a strong technical background in all aspects of Health and Safety (H&S). She is highly skilled in H&S management systems, permit to work systems, crisis management, risk management, safety culture, high-risk work and incident investigation.
By blending technical knowledge, contemporary safety practices with leadership proven in neuroscience, Sarah can help your company achieve a step change in safety culture, engagement and performance.

Bespoke Safety Group was founded in 2022 by Sarah Alexander. Over the last 25 years, she has consistently delivered value for high-profile and challenging operations. Sarah accumulated her extensive international experience while working for major oil and gas companies and leading energy providers, participating in significant drilling, completions, and construction projects.
Sarah is degree qualified with a strong technical background in all aspects of Health and Safety (H&S). She is highly skilled in H&S management systems, permit to work systems, crisis management, risk management, safety culture, high-risk work, and incident investigation.

After emigrating to Australia in 2005, Sarah joined an international health, safety, and risk consultancy that specializes in the oil & gas industry.
Sarah quickly advanced into a senior management position, gaining extensive experience in team leadership, budget management, and business strategy, particularly within safety groups. Her role exposed her to a diverse range of projects, including work in shipyards in China and Singapore. Closer to home, she led the development of management systems, procedures, and training programs for major operators while also providing site safety support to start-up CSG drilling firms.

Eager to return to working for an operator, Sarah joined Santos as HSE Team Leader for CSG Drilling & Completions during the rapid expansion of CSG in Queensland. In this high-paced environment, she managed a team providing in-field HSE support, driving improvements in safety performance and consistency while collaborating closely with contractors and various safety groups.
Sarah also served as Deputy Chair and Treasurer on the Wellsite Permit to Work Board and played a key role in hosting Wellsite Industry Safety Conferences with over 200 attendees.

Whilst at Santos, Sarah was promoted to a senior leadership role, overseeing five safety groups that supported onshore, offshore, and international drilling activities. She successfully integrated these diverse teams while gaining firsthand experience on drilling rigs in South Sumatra and offshore Australia.
In her final two years at Santos, Sarah transitioned into the Corporate Safety Team as Senior Risk Advisor, where she leveraged her risk management expertise and operational safety experience to transform company-wide risk processes. She led the development of BowTie risk assessments for top risks and delivered enterprise-wide risk training, significantly enhancing risk capability across the organisation.

After 18 years in the oil and gas sector, Sarah sought to explore new opportunities within the resources industry.
In 2016 she joined Origin Energy as Group HSE Manager for Power Generation, becoming part of the leadership team and overseeing HSE and training support for coal, gas, and hydro power stations across Australia, while collaborating with various safety groups. In this role, she updated onsite safety practices and led the Generation safety response to COVID-19, supporting the continuation of energy supply to customers. Demonstrating her strong operational expertise, she also took on the opportunity to act as Power Station Manager, gaining valuable experience in outage management and return-to-service operations.

During her six years at Origin, Sarah coached her team, the leadership team, and Power Station Managers to develop new safety leadership skills and implement contemporary safety techniques. She led the development of a Generation Safety Program, emphasizing peer-to-peer safety training within safety groups, and introduced the Diversity Mentorship Program, which created a network of opportunities and support for women in Generation.
Throughout her career, Sarah has been an active participant in industry forums and committees. While at Origin, she represented the Australian Energy Council in the Standards Australia development of ISO AS/NZS 45001.
Owen Bevan, HSE Manager
Sarah has worked as a leader in the North Sea, Onshore Australia, Singapore, China, and South Sumatra. By collaborating with Sarah, you will:
- Connect with an AIHS Qld Branch Committee Member
- Tap into 25 years of operational safety leadership
- Benefit from international experience in extreme working environments
- Hear ideas backed by neuroscience and Safety II principles
- Leverage expertise that can make safety good for business
- Find operational knowledge that keeps complexity out of safety
- Explore the insights of safety groups to find the fun and enjoy safety again.

Benita Blunden, Environmental Specialist







I recently had the pleasure of working with Bespoke Safety Group to conduct an independent review of our site safety management system—specifically focusing on gas safety.
Their involvement was invaluable, providing expert insights and conducting thorough site visits that significantly enhanced our team's understanding of the process.
Bespoke Safety Group’s approach to educating our team was both professional and highly effective. They took the time to explain the complexities of gas safety management, ensuring that everyone was well informed and confident in applying these principles in our daily operations. Their commitment to safety, attention to detail, and clear communication have greatly contributed to the ongoing safety culture at our site.
Sarah from Bespoke Safety Group has transformed how we manage risk and change throughout our organisation. Sarah is great at building rapport with our people at all levels to understand their perspectives, and then helps them be part of the building sustainable solutions.
Sarah consistently delivers innovative projects for us with enthusiasm and energy.
Sarah has assisted in the provision of expert health and safety advice and the development of critical HSE governance and risk tools. Sarah is extremely professional in all her work interactions and delivers to a high standard.
Sarah is a very clear communicator who demonstrates her understanding and capability in the quality of her delivered work.
Sarah takes great measures to ensure she delivers to scope and to meet the unique needs of her clients. This means taking the time to clearly articulate and define the scope of work and deliverable expectations.
We have had the pleasure of engaging Sarah Alexander from Bespoke Safety Group on multiple occasions. Sarah is an exceptionally pleasant and approachable individual who quickly establishes trust and rapport with workers on site.
What sets Bespoke Safety apart is their tailored approach. Sarah and her team did not offer broad-based or power industry-centric solutions; instead, they considered the unique culture of our site and provided customized solutions that truly resonated with our team.
Sarah’s ability to cater her approach specifically to our needs and her dedication to understanding our unique challenges have been invaluable. Her expertise and personable nature make her an asset to any organization seeking to enhance their safety culture.
CleanCo engaged Bespoke Safety Group to develop a company-wide Safety Management System and several supporting procedures.
Throughout the project, Sarah demonstrated a deep knowledge of industry best practices and worked closely with us to ensure her solutions aligned with our company values.
Her tailored approach never felt like an off-the-shelf solution. Sarah took the time to consider the practicalities of our operations, ensuring that the processes would work effectively in practice.




Bespoke Safety Group Pty Ltd
ABN: 20 683 770 309 | M: +61 404767555

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